IN SHORT
Professor for Digital Transformation
For over fifteen years I teach and research topics of digital disruption and transformation – since 2020 as the Professor for the „Digitalisation of the Economy“ at Germany’s largest business school, DHBW.
Keynote Speaker and Transformation Trainer
Digitalisation is often seen as a mere collection of technologies or the transformation of analog into digital processes. This view falls short of digitalisation’s disruptive powers and therefore largely results in only incremental transformation. In order to pro-actively exploit digital transformation’s full potential organisations must understand its underlying powers of creative destruction.
Upcoming / latest public keynotes:
Feb 17th Technology Unites Global Summit: Drivers of Digitalisation
Feb 25th IWT Institute for Technology Transfer – Maybach Seminar: Was gibt der Digitalisierung ihre disruptiven Kräfte?
DIGITAL TRANSFORMATION
from being driven by change to understanding the drivers of change
Digitalisation is often misunderstood as the transformation of analog into digital processes or simply as a mere collection of computer-driven technologies. This view falls short of digitalisation’s true disruptive powers and therefore largely results in only incremental transformation. Consequently, many organisations which seem to invest a lot of resources in digitalisation are nevertheless not able to pro-actively exploit digital transformation’s full potential. They will stay continously busy, but still not get ahead of the wave of disruption.
Over the last ten years I have been able to help start-up entrepreneurs, established mid-sized and large multinational companies in their internal efforts to understand digital transformation better, to adapt to new digital market forces and to find opportunites for their individual business model. During 2015 and 2016 I was asked to coordinate the digital transformation efforts of the government of Baden-Württemberg across its many different political fields and ministries as the Head of the Digitalisation Taskforce directly reporting to the state’s prime minister, Herrn Ministerpräsident Kretschmann. For the Hamburg School of Business Administration HSBA, I created a specialised curriculum, The Digital Toolbox, giving its bachelor and master students the chance to delve into the wide field of digital transformation along six focused tracks.
KEYNOTES & TRAINING
Digitalisation’s Powers of Creative Destruction
from being driven to understanding the driver's of changeHow digitalisation builds its dominant, second skin above the physical world with its three fundamental powers of creative destruction.
Persuasive Communication in Digital, Social Media
why digital media can be so much more persuasiveHow digital media exploits human weaknesses to keep us locked-in and gain a better understanding of us than any other medium.
One Day Intensive Workshop: Understanding Digital Transformation
one day kick-off and team building for digital transformersInteractive workshop using a specially created digital transformation card game to learn about the many aspects of digital transformation.
Multi-Day Workshop: Building Digital Platforms
finding the platform business model in your businessWhat is a digital platform, why are they so successful, what can and what must we do to build our own digital platform.
VITA
PUBLICATIONS
Contact / Impressum / Privacy
Feel free to contact me via email at info[@]gregorhopf.de or via LinkedIn
Impressum
Verantwortlich i.S.d.P. Gregor Hopf
Valentinskamp 30
20355 Hamburg
+49+173+2333603
info[@]gregorhopf.de
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